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This was an internal branding for an in-house project we were working on as part of a company promotion for one of it’s designs, you can see more of this project in our Concept Development section of the website.

We wanted a brand to reflect a visual representation of the project that would reflect and help explain the product and the technology used within, this was at that time a ‘blue sky’ project as wireless connections were not a know concept. A challenge with the mystery of a perception of the way technology and the mystery of the product designers long term vision that posed a number of questions around the designers skill to develop a design that would be seen to explore the future through colour and graphical effects. We feel this was achieved as the design is still appropriate even now the technology is known and understood.

If you have any questions about this or any of the other projects, or, you would like to enquire about Principal Design working with you on a project please do not hesitate to contact us you can click here to send an email request or to request a call back.