Principal Design were appointed to work with Island Jewels at the start of their enterprise, which is taking and hosting jewelry parties in their clients homes.
Island Jewels target audience are females in their mid twenties onwards, the main jewelry stocked is hand made in glass from Venice (the Glass Island). The brief was to reflect these two aspects within the branding.
Principal Design has created consistent language that is be used across a range of media keeping a consistent message and identity running through everything that is produced.
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