Principal Design created this brand and logo for Jack Sheppard, UK Trials Bike Champion at 16 who was looking for funding his career in the future seasons with intent on becoming World Champion. Since completing this work, Jack has received great interest and is now signed up with an international riding team.

Well done Jack!

Principal Design set out to create a brand that represented the sport; dirty, dangerous, fast, extreme, skillful and yet still show his professional outlook on his career. A brand that business people would like to be associated with and promote to show their support. To help make Jack stand out from the crowd Principal Design created his very own font that is his and his alone.

If you have any questions about the project or would like to enquire about Principal Design working with you on a project please do not hesitate to contact us here.