>MOBILE TRACKING SOFTWARE
Principal Design were appointed to work with Panaramix from the very start where we were involved in meetings to help name the company. Their business is mobile tracking, Job planning and Management. The brief was to create a brand that showed them as an open and honest company. They wanted this reflected in their logo/mark but not to come across as ‘Big Brother, we are watching everything you do’.
Principal Design approached this as having a 360 degree view, seeing everything, but for your interest and protection. We feel the logo ties both this ideas into a single image, where the logo looks to be in a hugging pose. We designed the font for the branding specific for Panaramix, they are the only company in the word to have this type face.
If you have any questions about the project or would like to enquire about Principal Design working with you on a project please do not hesitate to contact us here.