This was an internal branding for an inhouse project seen in our Concept Development
section of the web site.

We wanted a brand for the project that would appeal to our market for the product, young
professionals in their late twenties to later thirties. Built within the logo is a subliminal
element of explaination of the product, and how people act while sitting on the seat.

If you have any questions about the project or would like to enquire about Principal Design
working with you on a project please do not hesitate to contact ushere.